Trend spotting in Milan with DFS
Every now and then, an opportunity comes along that simply can't be turned down. Back in March I received an invitation from DFS to accompany them to the Salone del Mobile furniture fair in Milan. When I worked at the FT on their House & Home supplement, we featured the Salone every year, so I was well aware of the scale and importance of this fair in the interiors world. So it was super exciting to get the chance to see it in person - plus I've never been to Milan, so that in itself was very cool! So hubby took over the childcare reins for 2 days, while I jetted off, all ready for a dose of interiors inspiration!
After meeting up with fellow bloggers Jess of The Only Girl in the House, Ashley of Lazy Daisy Jones and Geraldine of Little Big Bell, we had dinner with the DFS design team, before an early start to hit the fair the next morning. It was fascinating to chat to the people behind the brand and find out about how the sofa design process works and where they get their inspiration.
A lot of their inspiration indeed stems from attending shows just like the Salone, as well as smaller events throughout the year. They are looking out for emerging trends - sofa shapes, colours, fabrics, design details - it was so interesting to browse the stands with them, hear their thought process and pick up on what things they plan to implement in future designs.
For me, there were three trends that really stood out throughout the show, with almost every stand I visited having elements of these within them. These were: velvet, marble and botanicals. I'm already very partial to a plant or two, and if you read last week's post, you'll know I've clearly fallen for the marble craze, and well, I may have just ordered myself a few velvet cushions!
There was also a lot of colour around - and while I'm still loving a bit of grey at the moment, it was hard not to fall for the sumptuous greens in every shade, the luxurious burnt orange hues and the blush pinks that seemed to dominate the fabric choices.
I was then intrigued to see how the DFS designers translate all of this inspiration into their range. And well, it seems they are one step ahead with this gorgeous lime green velvet sofa from their Topaz range. They also incorporated the marble theme by using the pattern on a striking armchair and footstool.
This Athena three seater sofa (inspired by another Salone-spotted trend for casual folds and visible seams) appeals to my grey addiction, and by simply adding colour with paint, accessories and that pink velvet Zinc armchair (swoon!), it looks stunning.
It was such an interesting trip - obviously it was amazing to visit Milan and the fair, but I also loved finding out more about the design process behind a brand like DFS. As part of the collaboration I've also been gifted my very own sofa, and I'll be sharing some pics of it soon, along with a peek at our newly renovated living room! You may just spot of few of these trends creeping in!
If you are in the market for new furniture then I recommend you take a little peek at their sofa range, there are some lovely ones - my faves are the Zinc range which also comes in a velvet fabric collection, the Topaz range and the Betsy range. Thanks so much to DFS for a wonderful trip!
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